builder · attorney · dog dad · adventure partner
Build the business. Keep the life.
Told I'd never go to college. Built anyway. Now I build the systems that let founders step back.
Head of Strategy & Technology at YEC. Founder of Pinnacle Ethos. Licensed attorney.
systems in productionrunning every day
- ASAABFOREVERsaab parts store
- Denali Liquidation Groupliquidation ops hub
- Pinnacle Ethosoperations platform
- YECmember + operations hub
Told I couldn't
did it anyway
They said: You're never going to college.
What happened: Kent State, right out of high school.
They said: He'll never finish.
What happened: Left when my dad passed. Toured as DJG. Back at 28, Ohio State, cum laude.
What happened: JD, Capital. Licensed attorney.
They said: I'm too much of the business.
What happened: Now I build systems that run without the founder.
What I build
for founder-led companies01 / operations
Inventory and ops hubs
One place for stock, pricing, orders, and the team, instead of five spreadsheets and your memory.
02 / commerce
Stores that sell
Shopify storefronts wired into the systems behind them, so the site and the warehouse agree.
03 / intelligence
Internal AI
Search and assistants trained on your own documents, running on infrastructure you control.
Running today
All the work →ASAABFOREVER
A Saab parts business. Pinnacle Ethos built the store and the operations behind it.
- Shopify storefront
- Pricing and inventory
- Shipping and logistics
- Customer messaging
- Search over Saab service manuals and repair docs
Denali Liquidation Group
A liquidation business. Pinnacle Ethos built the hub that runs it.
- Inventory and lot tracking
- Pricing, shipping, and accounting
- Team access and Shopify integration
Pinnacle Ethos
My consulting company. I build operating systems for other businesses: CRM, AI, inventory, and custom software.
- White-label CRM
- AI search over company knowledge
- Inventory and operating systems
YEC
As Head of Strategy & Technology at YEC, I built the systems the community runs on: a local AI stack, the member portal, the dashboard, the website, and the automation that connects them. All of it in production.
- Local AI stack
- Member portal
- Dashboard
- Website
- Automation
The changelog
- v1.0init
Third-generation automotive family. A car guy from the start.
- v2.0fork
Kent State out of high school. Left when my dad passed. Toured as DJG and started an event production company. Full time, every week, no plan B.
- v3.0breaking
Back to school at 28. Cum laude at Ohio State, then a JD. Told I couldn't. Did it anyway.
- v4.0refactor
Chose to build instead of practice. Pinnacle Ethos, then YEC.
- v4.2current
Building systems that run without the founder. Including me. Freedom over control.
“You start the businesses to support the life that you want to live. You’re not supposed to be living in the business.”